Dubai, United Arab Emirates — October 2025 — QAX today hosted the QAX Innovation Summit 2025, MENA in Dubai, showcasing the company’s accelerating momentum across the Middle East and North Africa and unveiling its expanded international market layout and channel ecosystem strategy. With a clear focus on win‑win collaboration with MENA partners, QAX highlighted new solutions for government, finance, energy, and transportation, introduced updates across its OT security and SASE platforms, and formally opened its enhanced overseas partner recruitment program.

“MENA is a strategic growth engine for QAX. We have already achieved meaningful results here and are investing further in local teams, services, and partner enablement,” said HE Rui, Vice President of QAX. “Our message to the market is simple: we’re all‑in on overseas expansion, and we invite new and existing partners to build sustainable, win‑win business with us.”

Highlights from the Summit

International Market Layout & Channel Ecosystem
• Expanded channel strategy designed for MENA, aligning distributors, resellers, and services partners around consistent rules of engagement and long‑term value creation.
• Partner‑first principles emphasizing demand generation, certified delivery capacity, and shared profitability.

Solutions for Critical Sectors
• Government: defense‑in‑depth for sovereign networks, compliance alignment, and critical infrastructure hardening.
• Finance: secure access, data protection, and threat detection tailored to high‑regulation environments.
• Energy: OT/ICS lifecycle protection—asset discovery, vulnerability remediation, anomaly detection, and compliance mapping.
• Transportation: security for complex, distributed networks and cross‑border operational scenarios.

Product Roadshow
• OT ISD (Industrial Security Defense)
• OT asset discovery and continuous inventory
• Vulnerability checking with remediation guidance
• Anomaly & network threat detection for industrial protocols
• Compliance mapping to industry standards and local regulations
• QAX SASE Platform
• One‑stop cloud–edge Zero Trust access
• Unified policies and full‑stack visibility
• Regulatory compliance support
• Cross‑border scenario enablement for multinational operations

Partnership Achievements
• Recognition of UAE Platinum Distributors: QAX honored outstanding distributors in the UAE for excellence in market development, technical leadership, and customer success.

Local Strategy & Execution
• Diplomatic Engagement: H.E. Zhang Yiming, Ambassador of the People’s Republic of China to the United Arab Emirates, visited the QAX booth at the event and received a briefing on QAX’s regional strategy and innovations.
• Local Team Building: Continued recruitment and development of on‑the‑ground experts across presales, delivery, and support.
• Local Services: Enhanced, in‑region technical support and professional services to meet customer compliance and service‑level requirements.

Best‑in‑Class Partner Support
• Shared Market Research to identify priority sectors and opportunities
• Joint Market Development and lead sharing
• Solid Price Protection to safeguard healthy channel margins
• Excellent Technical Support Services with escalation paths and SLAs
• Comprehensive Training & Certification across sales, presales, and delivery

A Clear Call to Partners in MENA
Partner with QAX to turn demand into durable revenue.
• Proven regional results and a long‑term commitment to MENA
• Partner‑first growth with joint market development & shared insights
• Solid price protection and transparent rules of engagement
• Excellent technical support and in‑region services
• Full enablement with training and certification

Distributors, resellers, MSPs/MSSPs, integrators—let’s win the market together.
Contact: LIAN Wenting — lianwenting@qianxin.com